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Creating a Digital Agri Trading Experience for Bijak

B2B marketplace for agricultural trading 

Android App | Year 2019-20

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​My Role 

Building the founding design of the B2B Multilingual Trader and Commission Agent apps from scratch which acted as a backbone for the current design.

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  • Brainstorming & wireframing

  • UI/UX design

  • Product Strategy

  • User Research

Bijak is a B2B marketplace for agricultural commodities trading. The platform enables buyers, sellers,traders, wholesalers and food processors, farmers  to keep a ledger of their transactions, access transparent pricing, better network access, optimised logistics and improve their working capital cycles.
 

It gives buyers and sellers better network access, prices increased working capital, and optimized logistics.

 

Bijak is present in 27 states and 916 regions and trades over 110 commodities through its platform. Its motive is to bring flexibility, convenience, cost-effectiveness, and market linkages to all sellers and buyers in the agri supply chain.

 

Aligning to the company’s vision, Bijak has stepped forward to facilitate transparent trading and offer services such as credit, payments/escrow, and logistics. 

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The Problem

Bijak aims to solve the problem of access and transparency in the agri-trading supply chain via bringing more accountability to the system.

 

To create efficient and barrier-free agricultural market linkage, the task was to create an online marketplace of verified agri-traders that addresses the trust deficit and enhances the accountability between stakeholders including LAs and farmers. It will do so by giving access to more trustworthy buyers and sellers. Bijak also acts as an e-ledger for suppliers and buyers, maintaining the transaction history for both.

Design Approach

Discovery 

We understood the existing flows in the agricultural market, understood the gaps, and then worked on creating desired customer journey. 

Define 

The flows were structured for simple tabular navigation- primary and secondary.

UI :Concept Devt. & Detailing  

The learnings from research were applied in the way  for simpler colur schemes and colour palletes inspirted from agruiculture. 

The Discovery Phase 

Gathering Requirements and User Research

I spent the initial phase of the project in understanding how does the current Agri Trading market work 

The Operational Flow in Agri Trade 

Who are we designing for: The characteristics of Stakeholders 
Right now, there are many players involved in the system. At the bottom are the farmers, who rely on the mandi and commission agents. Then are APMC-approved traders. These traders buy from the commission agents.

The system faces major inefficiencies due to some key issues:

  1. Farmers struggle to access money when they need it, which hampers their work.

  2. Traders control market prices and depend on commission agents to get them quality products. 

To improve this, a trust-based network provided by BIJAK is essential. This network helps farmers choose whom to work with, expand their connections, and ensures smoother money flow from top to bottom. It offers working capital or quick loans to commission agents, enabling timely payments and addressing operational inefficiencies.

The Define Phase 

Mapping feature requirements and structuring Information architecture 

After, understanding the personas and the observed need gaps in the supply chain system,  we worked on mapping the opportunities to features.Once the list of requirements was charted out,I worked on sorting the features into a more easy-to-understand architecture.  

Developing and Ideating Outcome  

Exploring navigational models, wireframes 

Final Designs 

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Impact

The product helped connect over 30,000 suppliers in its first year itself.

You have reached the end of this project!
View all projects or email me – butoolabbas@gmail.com

© 2024 by Butool Abbas. All rights reserved

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