Envisioning the Largest Healthcare Supply Chain Management System
Aknamed SmartBuy™ Platform
Web App I www.aknamed.com
My Role
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Product Strategy
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User Research
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Brainstorming & wireframing
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UI/UX design
Aknamed is the largest healthcare supply chain management system in India. It has a hybrid presence with its own warehouses and digital optimization via SaaS internal and external operation management systems .
SmartBuy is a cloud-based SaaS product for hospitals to enable them to take better financial decisions and smoothen out operational inefficiencies in procurement of medical items
Design Process
The Business Context
The healthcare supply chain in India is highly unorganised. The hospitals don’t have any visibility of the turnaround time of orders, and there is high variance in pricing across the same SKU. A majority of the purchases happen beyond the formulary and rate contracts
The Discovery Phase
Gathering Requirements and User Research
I spent the initial phase of the project in understanding how does the current procurement flow work, who are the stakeholders involved, what are the gaps that the new system needs to fulfill. These insights were unearthed in form of interactions with industry experts, observing stakeholders in their work environment i.e warehouses.
The Define Phase
Mapping Opportunities and Information architecture
After, understanding the personas and the observed need gaps in the supply chain system, we worked on mapping the opportunities to features.Once the list of requirements was charted out,I worked on sorting the features into a more easy to understand architecture.
Developing and Ideating
Exploring navigational models, wireframes
One of the primary design goals while working on the optimization of the supply chain was to ensure that the app should increase the user's efficiency from before and should be easy to use. Keeping this in mind, I tried out multiple navigational models as options, discussed pros and cons of each with the stakeholders. Post finalising on the most viablwe navigational model wireframes were then explored.
Outcome
Final Designs
Impact
While the product had been built using Lean UX methodology, the focus has been looking at everything from lens of empathy. Enabling employees at every level to be more efficient at their jobs, only helps hospitals be more productive and reduce costs.
The products usage have led to cost reduction, better consolidation of SKU, efficiency in time for data entry for more than 1000+ leading hospitals in the country.
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