BUTOOL

The demo center, crucial for showcasing confidential computing technology, faced usability issues that limited its effectiveness, hindering the sales team’s ability to demonstrate products and engage potential clients.

 

Solution

User-centered Usability Review

Toptal conducted heuristic evaluations and contextual inquiries, prioritizing actionable recommendations to address usability challenges and improve the demo center experience.

 

Design System and UI Enhancements

 

Toptal introduced a scalable design system and experimented with new layouts and UI concepts, improving both the functionality and visual appeal of the demo center.

 

Outcome

Increased Demo Runs

 

Within 90 days, the demo center recorded 691 external user demo runs and 1,048 internal user runs, showcasing its effectiveness as a key sales tool.

 

Secured Partnership Deal

 

The improvements played a crucial role in securing a major partnership deal, with clients praising the updated demo center as a superior sales tool compared to internal resources.